Cases & Insights2022-06-05T08:29:52+00:00
Cases

Ocean Outdoor

Background Ocean Outdoor Netherlands, part of the Ocean Outdoor Group, is the market leader in Digital Out of Home (DOOH) advertising. With a national network of more than 300 screens, 20 million people are reached every day. The company ...

Rotterdam The Hague Airport

Revenue Management for Rotterdam The Hague Airport   Background Rotterdam The Hague Airport (RTHA) is part of the Royal Schiphol Group and the third airport of the Netherlands. Every year, about 2 million business people and holidaymakers fly to ...

Portbase

Digital transformation: Data Platform Strategy Achtergrond Portbase was founded in 2009 with the aim of creating value for the Dutch Port Community. Portbase helps the community and its members to develop the smartest port system in Europe by sharing ...

Insights

Yield Management in Media

Background Media operators face a changing volume of demand with advertisers and agencies. At the same time, they have to deal with a rather fixed stock of seconds, millimeters, spots, range, etc. The result: Prices are raised (or lowered) ...

Pricing strategy and price; powerful tools for revenue growth!

The relevance of a pricing strategy From a strategic perspective, pricing is an important tool that companies can use to optimize their revenue. Many companies set their prices without paying much attention to them. This is a missed opportunity! ...

Revenue Management: Three strategies to increase your revenue

Facets Needed for Revenue Management Revenue Management Many companies with a perishable inventory (aircraft seats, hotel beds, parking lots, media assets) use an inventory management system. The inventory management system optimizes the available capacity to increase the ...

  • Yield Management

Yield Management

What is Yield Management? Yield management is variable price management. It is a tactic used to optimize the turnover of fixed perishable inventory. Basically, yield management ensures that the right price is available for the right customer at the ...

Dynamic Price Optimization

In a dynamic pricing model, companies constantly adjust prices to optimize margins on the one hand and sales opportunities on the other. Through this pricing strategy, companies look for the price that customers are willing to pay at ...

Resources

Proposition development

Effective commercial proposition development? Use the Proposition Development Map! The pace of change in today's world is accelerating: COVID-19, climate change, technology skills and Generation Z are impacting the way we see the world and the way things work ...

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